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FOSSIL: 20 YEARS OF CONTINUOUS GROWTH

After augmenting the watch selection choice for consumers, Fossil expanded its selection to other fashionable accessory items. Fossil introduced small leather goods in 1992 for men and women. Wallets, belts, key chains and backpacks helped Fossil establish its expertise in leather goods. In 1995, Fossil moved into the eyewear market introducing uniquely designed sunglasses creatively capturing the Fossil image. This move represented just one more step in Fossil's effort to strengthen the accessory market with innovative style and quality aiding the company in its continued growth. Now Clothing!!

 

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