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After augmenting the watch selection
choice for consumers, Fossil expanded its selection to
other fashionable accessory items. Fossil introduced
small leather goods in 1992 for men and women. Wallets,
belts, key chains and backpacks helped Fossil establish
its expertise in leather goods. In 1995, Fossil moved
into the eyewear market introducing uniquely designed
sunglasses creatively capturing the Fossil image. This
move represented just one more step in Fossil's effort
to strengthen the accessory market with innovative style
and quality aiding the company in its continued growth.
Now Clothing!! |
