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Fossil was founded in 1984 at a time when
watches were created for function rather than fashion. The company sought
to fill this void in the market and began designing watches to act as a
fashion accessory. Fossil incorporated a fifties Americana design into the
brand image in an attempt to target value driven consumers. The concept
paid off and Fossil quickly emerged as the leader of a growing industry.
Today Fossil produces over three hundred different
styles of watches in a line which continually changes. Fossil's renowned
designers constantly study emerging fashion trends to bring consumers the
most unique and innovative products.
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