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Fossil was founded in 1984 at a time when watches were created for function
rather than fashion. The company sought to fill this void in the market and
began designing watches to act as a fashion accessory. Fossil incorporated a
fifties Americana design into the brand image in an attempt to target value
driven consumers. The concept paid off and Fossil quickly emerged as the leader
of a growing industry. Today Fossil produces over three
hundred different styles of watches in a line which continually changes.
Fossil's renowned designers constantly study emerging fashion trends to
bring consumers the most unique and innovative products. After augmenting the
watch selection choice for consumers, Fossil expanded its selection to other
fashionable accessory items. Fossil introduced small leather goods in 1992 for
men and women. Wallets, belts, key chains and backpacks helped Fossil establish
its expertise in leather goods. In 1995, Fossil moved into the eyewear market
introducing uniquely designed sunglasses creatively capturing the Fossil image.
This move represented just one more step in Fossil's effort to strengthen the
accessory market with innovative style and quality aiding the company in its
continued growth.
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 A
genuine diamond accents this watch constructed from 100% stainless steel. Water
resistant. Includes an 11 year warranty and arrives in a collectable tin. |
